Class Notes

Elections changed forever in 1952, when the parties hired professional advertising companies.  TV was still new, and few had them, but that did not stop Republicans from running the first TV ads.  Democrats accused Republicans of cheapening the election by selling themselves the same way they could sell soap or toothpaste.  However, advertising worked for the GOP, they came up with a catchy slogan that sold their candidate perfectly, “I Like Ike.”

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