In the years after the Civil War, towns and cities in the great plains had to convince settlers to move in. They needed the sale of land to fund the current towns. One way to convince settlement was to create cleaver ads that would convince people of the fertility of these areas. In the Oklahoma pan handle one town named itself Boise City, which means tree city in French. The problem was that there were not actually trees in Boise City. An even better trick came from the popular slogan, “rain follows the plow.” The argument went the reason it did not rain in the plains was because no one was farming it. Once you start to farm the rain will come. Believe it or not, people came.